Introduction
Welcome to Heron's Crest Stables LLC ("we," "our," "us"). This Privacy Policy explains what personal information (data) about you we collect, how we collect it, and how we use that information. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This policy applies to our website www.heronscreststables.com (the "Site") and our horse riding lessons and training services (collectively, the "Services"). By using our Site, you agree to be bound by this Policy. Please check this page occasionally to ensure that you are happy with any changes.
1. Information We Collect
We collect personal data from and about you using different methods:
1.1 Personal Information Provided by You
When you book a lesson, register for an account, or contact us, we may collect personal information such as:
• Name and Title
• Contact Information: including email address and telephone number
• Demographic Information: such as address, postcode, preferences, and interests
• Participant Information: including height, weight, age, ability of all participants, and any medical conditions pertinent to our activities
1.2 Automatically Collected Information
As you interact with our Site, we may automatically collect technical data about your equipment, browsing actions, and patterns. This information includes:
• IP Address
• Browser Type and Version
• Time Zone Setting and Location
• Browser Plug-in Types and Versions
• Operating System and Platform
• Other Technology on the Devices You Use to Access This Website
1.3 Tracking Data
We may collect tracking data when you use our website or when you click on one of our adverts (including those shown on third-party websites). This may include:
• Cookies: Small files placed on your device that collect standard internet log information and visitor behaviour information
• Web Beacons: Electronic files used to track your navigation through our Site or email interactions
2. How We Use Your Information
We use your personal information for the following purposes:
• Service Provision: To provide and manage your horse riding lessons and training sessions
• Communication: To communicate with you regarding updates, confirmations, and other relevant information about your bookings and our services
• Business Operations: To manage our business operations (e.g., customer relationship management (CRM) system, opt-in marketing database, service desk, customer service, and support system)
• Marketing: To give you information about our products or activities that you request from us and to send you promotional materials and offers (you can opt out at any time)
• Analysis: To analyze data to improve our offerings and the user experience on our Site
We only collect data on specific medical conditions to determine your suitability for our activities. This is the only special category of personal data we collect.
3. Legal Bases for Processing
We will process your personal information only where we have a legal basis to do so. Legal bases include:
• Contractual Necessity: To fulfil the contract we are about to enter into or have entered into with you
• Consent: Where you have given clear consent for us to process your personal information for a specific purpose
• Legitimate Interests: For our legitimate interests (or those of a third party) provided your interests and fundamental rights do not override those interests
• Legal Obligation: Where we need to comply with a legal obligation
4. Sharing Your Information
We do not sell, trade, or rent your personal information to others. We may share your personal information with:
• Service Providers: Third-party service providers who assist us in operating our business, such as payment processors, booking platforms, email service providers, and IT service providers. These providers have access only to personal information needed to perform their functions and are required to process the data in accordance with applicable data protection legislation.
• Legal Requirements: If required by law or in response to legal requests, we may disclose your information.
5. Data Security
We implement a variety of security measures to protect your personal information. These measures include:
• Encryption: We use encryption to protect sensitive information transmitted online.
• Access Controls: We restrict access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know.
• Physical Security: We have implemented appropriate physical security measures to guard against unauthorized access to systems where we store personal data.
• Security Testing: We regularly test our security measures and update them in accordance with technological advancements.
6. Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes for which we collected it, unless otherwise required by law. This includes retaining and using your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:
• User Accounts: For users that register on our website, we store the personal information provided in their user profile until the user deletes their account.
• Booking Information: Information related to your bookings will be retained for a period of [insert period] after the date of the booking.
• Marketing Data: We retain information used for marketing purposes until you opt out of receiving such communications.
7. Your Rights
You have the following rights regarding your personal information:
• Access: You have the right to request a copy of the personal information we hold about you.
• Correction: You have the right to ask us to correct any inaccuracies in your personal information.
• Deletion: You have the right to request the deletion of your personal information where there is no good reason for us to continue processing it.
• Objection: You have the right to object to the processing of your personal information where we are relying on a legitimate interest.
• Restriction: You have the right to request the restriction of processing of your personal information in certain circumstances.
• Data Portability: You have the right to request the transfer of your personal information to another service provider.
To exercise these rights, please contact us at heronscreststables@gmail.com.
8. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites, and we encourage you to read their privacy policies.
9. Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records.
10. Data Breach Notification
In the event of a data breach that is likely to result in a risk to the rights and freedoms of individuals, we will notify affected individuals without undue delay and, where required, the relevant authorities in accordance with Massachusetts law.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our Site. You are advised to review this Privacy Policy periodically for any changes. Your continued use of our Site or Services after the posting of any changes constitutes your acceptance of those changes.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Heron's Crest Stables LLC
42 Phelps Pl
West Boylston, MA
Email: heronscreststables@gmail.com
Phone: +1 978-857-3201
Website: www.heronscreststables.com
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